13 jun. 2012

is less more?

Brands are like people. They go through phases. We change our hair color, they change their flavors. We change our style and they change their packaging. Some play with the colors of the brand and product, but others go minimalist. I love the minimalist view of the product. Just think of Apple: there is no color, no lettering ... just an apple with a bite and voila! a complete success! It doesn't need more than that. Minimalist packaging is simple, clean and straight to the point. What about you, which one do you prefer?